"Grab Life by the Horns" at the 2008 San Bernardino County Fair.
In the late 1970's and the early 1980's Dodge did a study of world sporting events to determine what percentage of attendees drove trucks. Their report demonstrated a surprisingly large 51% of those surveyed at rodeos did indeed drive a truck for personal or for business purposes. After seeing this immense statistic, it did not take the folks involved in marketing at Dodge long to realize that rodeo was a great sporting event to promote what was then the stand alone Dodge Truck brand.
Since then, Dodge Rodeo has been bringing you one of the most entertaining events around. Don’t miss the Dodge Pro Am Bull Riding Challenge at the San Bernardino County Fair featuring some of the best riders in the sport!
What better way to display the true spirit of the American West than by bringing the whole family to this fun and entertaining event.